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Russian Wedding Market
RESULTS OF RESEARCH OF RUSSIAN WEDDING MARKET
In Russia wedding business is still in its infancy. Never the less, experts appraised wedding market size only in Moscow as 230 billion dollars. One third of these means go on realization of goods in wedding salons. Also wedding business in Russian regions is actively developing.
Reasons are simple: improving of economical situation in the country, and as a consequence, increasing of population welfare. Experts of this area predict growth of market size in the near 2 years, at the least, twice as large.
Peculiarity of Russian wedding market is its seasonal prevalence. Wedding season starts the first week after Easter Sunday and ends in December with a Christmas Lent. On this period fall nearly 70% of Weddings. At present, there are nearly thousand wedding salons in Moscow and its number is constantly growing. The reason is little pay-back period, for a wedding salon it is, on an average, 10 months, and if you take wedding season â?“ 3 or 4 months. As a rule wedding salons sell wedding gowns from 15 to 150 thousands of rubles. But main bulk of clients buys gowns for 30-50 thousands of rubles. But if you imagine all brides buy gowns for this price, their number only in Moscow is 87 thousands, so you can see that market size of wedding gowns account 70 million of dollars. In conditions of growing population welfare this number will grow too. It should be noted, that in a recent years there are a great number of wedding salons are opening not only in Moscow, but also in regions, which sell only expensive foreign wedding gowns (from 4000 euro) . This is due to the product assurance requirements. The growth of market size is rather stable, fluctuating due to seasonable changes. It should be noted that many wedding gowns you can name evening gowns, confines are rub away.
Wedding business in Russian regions is actively developing. By method of expert inquiry of wedding market participants and consumers of wedding industry, we receive following tables of expenses on wedding gowns in Moscow and Russian regions.
*
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Russian
regions
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Price
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min
|
max
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EURO
|
RUBLES
|
EURO
|
RUBLES
|
|
Moscow
and Moscow Region
|
500
|
18
000
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20
000
|
720
000
|
|
Metropolitan
Area (Voronesch, Ryazan, Tula, Yaroslavl, Lipetsk)
|
150
|
5
400
|
850
|
30
600
|
|
Northwest
Area (St.Petersburg, Gr.Novgorod, Murmansk, Petrozavodsk, Vologda)
|
230
|
8
300
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2
500
|
90
000
|
|
Volschskiy
Area (N.Novgorod, Penza, Saratov, Orenburg, Samara, Ufa, Perm,
Kazan)
|
300
|
10
800
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3
200
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115
200
|
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South
Area (Rostov on Don, Krasnodar, Astrahan, Volgograd)
|
450
|
16
200
|
10
000
|
360
000
|
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Ural
Area (Ekaterinburg, Tschelyabinsk, Tumen, Surgut, Hantyi-Mansiisk)
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800
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36
600
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25
000
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900
000
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Siberian
Area (Novosibirsk, Omsk, Barnaul, Krasnoyarsk, Irkutsk, Tschita)
|
550
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19
800
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3
000
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108
000
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Far
Eastern Area (Habarovsk, Vladivostok, Petropavlovsk-Kamtschatskyi,
Magadan, Yakutsk)
|
900
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32
400
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8
000
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288
000
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Summary:
The necessity for qualitative wedding and evening gowns in Moscow, especially, in Russian regions are growing from year to year, and, as a consequence, there are great demands in opening of new wedding salons which will deal in expensive foreign gowns.
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