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About exhibition
 Organizers:
VÎ «Rosinex»
Under support:
- Russian Federation State Duma Committee of Family, Women and Children;
- Moscow Government Department of Family & Youth policy;
- Restaurant & Hotel Keepers Federation;
In cooperation with:
- Moscow Committee of Public relations;
- Moscow Registry Office Administration;
- Guild of Jewellers of Russia, Association;
- The Association of Russian Florists;
Business Programme Partners:
- TO BE BRIDE, company
- Wedding Stylists Guild
Contest Programme Partner:
IRINA KRUTIKOVA, Design Studio
General Information Partner:
Happy Svadba, united edition of Mayer and Moscow Government
General Internet Partner:
www.allmedia.ru
Mass-media partners:
EVITA-PROF, Advertisement Agency;
Wedding, magazine.
Exhibition is included in the project of Departmental Targeted Programme Development of small and middle enterprise in industry and trade by Ministry of industry and trade of Russian Federation. The expiration period of the programme is 2010-2012.
The aim of the Exhibition: to become the most complete B2B wedding-focused exhibition held in the one of the world’s largest consumer market.
The task of the Exhibition: to present, promote, persuade and provide culture of wedding procedure.
Subjects of the Exhibition:
- wedding smart clothes and accessories, wedding shoes, jewelry for newlyweds, celebration gifts and souvenirs, dowry, evening clothes for school-leavers, clothes for parents, national wedding traditions;
- wedding bouquets;
- «sweet idea» (wedding cakes);
celebration services, catering services, wedding interior design,
- beauty industry services (stylists, makeup artists, image makers), dancing for newlyweds (dancing training schools services),
- photo services, transport services, wedding traveling, notary public offices and dating agencies, bank crediting programmes for newlyweds, insurance services, customs services.
Exhibitors: wedding salons; boutiques of evening smart clothes and shoes; manufactures and distributors of elite textile and accessories; lingerie producers; garment factories and fashion houses; beauty salons; flowers shops; restaurant business companies; pastry producers; tourism agencies, transport companies; design firms; wholesale and retail of jewelry market especially wedding rings producers and distributors; firms-producers of perfumes and cosmetics; agencies-organizers of different kinds of celebrations and parties, incl. wedding ceremonies ; photo and video studios; firms dealing with gifts and souvenirs products.
Visitors: private people, branch specialists, wholesale and retail, state structures.
Exhibition WEDDING WORLD & graduation ball
TODAY AND TOMORROW
IS NEW CLIENTS, NEW MARKETS,
THE MOST EFFICIENT BRANCH EVENT,
FRESH IDEAS FOR SUCCESSFUL BUSINESS DEVELOPMENT!
EXHIBITION AS AN ANTI-RECESSIONARY EVENT
Under the current financial crisis when the business activity is declining, and accordingly the volume of production is going down cost saving turns out to be a matter of survive. However, the process requires special attention so that it would not damage essential aspects of business activity. There are a lot of companies which have made up a decision to prune the advertising budgets and means of promotion, even though such activities are always significant.
Specialized exhibitions can offer a company a good chance to establish business relations, and get an excellent opportunity for publicity in general. It is not necessary for a company to be the largest and best to make people speak about it, even though such characteristics are welcome. Whereas there are some required things like compliance with the exhibition theme, originality, information value and facility which being skillfully emphasized, will surely be covered by mass media outlets and appreciated by the exhibition comers.
Undoubtedly, exhibitions of today and tomorrow are to certain extent “fated” to be not really popular. However, there are some nuances as well. Those rare (as compared to previous years) exhibitors who care about their image and promotion will be much more popular with the visitors.
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